MARKET INTELLIGENCE STUDY

Off the Record

Future Challenges &
Next-Generation Analytics Needs

Healthcare organizations have made substantial progress in reporting what happened. The harder challenge is understanding why it happened, anticipating what may come next, and determining what action to take.

Off the Record presents findings from a structured market sensing effort involving experienced professionals from health plans, self-insured employers, and benefits brokers and consultants.

'Off the Record: Future Challenges & Next-Generation Analytics Needs' by Healthcare Benefits & Population Analytics, published by Health Analytics Connect in July 2026.

WHAT WE HEARD

The challenge
has shifted from
reporting to
decision-making.

The research points to a market that has largely addressed foundational reporting needs and is now confronting a more difficult set of challenges.

These include disconnected data environments, limited trust in analytic outputs, unresolved risk-model governance, and an unsustainable reliance on manual workarounds.

The survey results provide directional context. The in-depth interviews reveal the more complicated story behind the numbers.

Off the Record: 56% rated current tools as meeting needs, 28% identified predictive analytics and forecasting, and information about next-generation data integration and intelligent self-service.

THE COMPLETE STUDY

Inside the full report

Detailed quantitiative findings, qualitative interview insights, market-segment perspectives, and strategic implications.


  • Current analytics capabilities

  • Capability gaps and unmet needs


  • Qualitative interview findings

  • Future priorities


  • Analytics pain points

  • Data trust and fragmentation

  • Emerging three-year challenges

  • Next-generation requirements


  • Strategic implications

  • Industry research context


  • Vendor awareness and usage

  • Pricing perceptions

CONTINUE THE CONVERSATION

Request information about the full report

The executive summary may be shared freely. The complete report provides a deeper view of the findings, interviews, market perspectives, and implications.